Glenveagh Homes
Glenveagh’s digital marketing setup was broken in ways they couldn’t see. Conversion tracking was misfiring. Form flows were static. User journeys were unclear. The business was spending on ads without being able to measure what was actually working — or fix what wasn’t.
Howl rebuilt Glenveagh’s entire digital marketing architecture from the ground up. We expanded beyond Search into YouTube, Display, Discovery, and Gmail Ads — creating a coordinated full-funnel strategy with tailored messaging at each stage. We fixed tracking, rebuilt form flows, implemented interaction measurement, and created rich audience segments for retargeting. The result was a system that could actually be optimised.
+272% increase in impressions YoY
+185% increase in leads YoY
-67% reduction in cost per lead YoY
-20% reduction in CPMs (more reach, less spend)
Broken tracking fixed and full interaction measurement implemented
Tell us your biggest growth challenge. We\u2019ll tell you honestly whether it\u2019s a marketing problem, a product problem, or an AI opportunity.