AI Transformation · Legal TechLegal Tech

We built a legal AI marketplace from concept to launch.

Heron AI

AI Product StrategyTechnical ArchitectureUX/UI DesignMarketplace BuildGo-to-Market Strategy

The Problem

The legal services market in Ireland operates on relationships, reputation, and paperwork. Heron needed to build a marketplace that brought AI-powered matching and document workflows into an industry that had never had them - without alienating the legal professionals who would need to use it.

What We Built

Howl led the full product build - from initial architecture and AI matching logic through to UX/UI design and marketplace launch. The product needed to serve both sides of a two-sided marketplace: legal professionals and clients seeking services. We designed the AI to reduce the friction of discovery and instruction, while maintaining the professional standards the legal sector requires.

The Numbers

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Full AI legal marketplace designed and shipped

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Two-sided marketplace architecture with AI-powered matching

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UX designed for legal professionals - adoption-first, not technology-first

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End-to-end delivery: strategy → architecture → build → launch

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3 AI products in production50+ years C-level experienceZero pitch decks that don't ship